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The CRM Playbook That’s Failing Pharma Brands: Why Traditional CRM is Losing Patient Engagement

June 22, 2026

“The CRM Playbook That’s Failing Pharma Brands: Why Traditional CRM is Losing Patient Engagement” by the Digital & Strategy team at Merkley+PartnersLet’s face it. For years, pharmaceutical customer relationship management…

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Capturing Attention in a Zero-Click World: The Case for Answer Engine Optimization

November 11, 2025

“Capturing Attention in a Zero-Click World: The Case for Answer Engine Optimization” by Kelly Lemenze, Director of Engagement at Merkley+PartnersBackground: What is AEO and Why Now?The digital landscape is undergoing a…

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Rethinking Pharma Advertising

October 6, 2025

“Rethinking Pharma Advertising: Preparing for the Potential Repeal of the Adequate Provision Requirement” by Kelly Lemenze, Director of Engagement at Merkley+PartnersRethinking Pharma Advertising: Preparing for the Potential Repeal of the…

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The Rise of Mocktails

June 3, 2025

The zing of ginger beer, the tartness of lime juice, simple syrup, club soda, or non-alcoholic vodka is a buzz-free twist on a bar classic, the Moscow Mule. Whether you’re…

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Raising the Bar: How Cultural Shifts Are Redefining the Spirits Industry in 2025

January 23, 2025

Exploring the paradox of rising sobriety and booming alcohol sales, and what it means for the future of drinking culture.Photo by Himanshu Choudhary on UnsplashThe way we drink is changing. At a…

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The Election is already here. And it’s impacting your media strategy.

October 25, 2024

Heightened activity on social, combined with a huge shift in consumer focus presents an opportunity to alter your brand’s activity in the build-up to big societal events.Photo by Element5 Digital on UnsplashSocial…

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What’s on the Table for Fast Casual and Quick Service Restaurants?

June 5, 2024

Photo by Dan Gold on UnsplashWhile many restaurants have seen an increase in business following the pandemic years, today’s headwinds of higher food and labor costs, along with price-sensitive customers cooling…

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The Evolution of Food Indulgence

February 27, 2024

Photo by Kobby Mendez on UnsplashImagine for a moment the crunch while biting into the chocolate shell of an ice cream bar, followed by the cold and creamy taste of vanilla…

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Retail Luxury Trends 2023

September 19, 2023

Luxury strives to balance exclusivity with approachabilityPhoto by Alexander Kovacs on UnsplashThanks to pent-up energy and excess disposable income during the pandemic, Millennials and Gen Z developed a “YOLO” mentality — wondering, “Where…

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Brave New (Hybrid) World

July 24, 2023

Brave New (Hybrid) World.How brands are creating real value in a virtual world.Photo by Lucrezia Carnelos on UnsplashFor a moment, think back to 2020. People were forced to stay home, and the world…

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