RORY SACKS
AI Director
As Director of AI, Rory partners with the Senior Leadership Team to identify where AI can improve the business and turn those opportunities into practical plans. He works across teams to test new tools and approaches, scale what proves effective, and advance Marketing Engineering by helping teams and clients connect strategy with the data, systems, automation, and AI needed to execute and measure it. This includes helping the agency improve how brands appear in AI-generated answers and developing clearer ways to measure the impact of that work.
Rory believes AI should make people better at their jobs, not replace them. His previous experience leading talent and development at Harry’s and Mammoth Brands, Komodo Health, Persado, Investopedia, and StubHub continues to shape his approach to learning, adoption, and organizational change. Outside of work, Rory can usually be found watching a movie, traveling when he can, or cheering for the Mets while practicing the art of optimism.
