Film
Recognize every victory on the path to quitting smoking.
Identity
Building a brand from the ground up.
Website
Provide visibility and practical information for the new brand.
Social
Celebrate each cigarette you choose not to smoke.
Digital Banners
Drive trial and sales with hard-hitting retail messaging.
How do you introduce a new “stop smoking aid”? You get involved with naming it, you design a contemporary package and you create advertising rooted in authentic smokers’ insights: “Why does quitting have to be all or nothing?” and “Can we please stop with the lectures on smoking already?” That’s how.