Turns out the most polarizing issue of the 2016 campaign was Pulp vs. No Pulp.
Did you know that Florida’s Natural is the only major orange juice brand owned by orange growers? That the bigger names are actually owned by giant global companies whose biggest-selling products are sodas? Didn’t think you did. People needed to hear: “Only Florida’s Natural is 100% grown and squeezed in Florida.” So orange juice lovers get that “straight-from-the-grove taste.” (We also refreshed some of their packaging and their website.)