What would George Orwell think? Dystopia is big once again in entertainment, this time with a surprising new audience. Check out why teens are getting so excited about a bleak future in this week’s trend.
Last week we asked you to vote on whether you’d be shopping — or boycotting — Black Friday. As more and more consumers reject Black Friday, some brands are going their own way. Check out BYO Black Friday.
Check out our trend of the week on the revolt against Black Friday’s expansion and commercialization. When is enough enough? Are you shopping on Black Friday?
We are taking a break from our regularly scheduled trend reporting to discuss the failure of predictive data in this week’s election…
what can marketers learn? Check out Data Disaster.
Wine and cheese? What about stout and chocolates? Check out how drinkers, brewers, and party-hosters alike are taking cues from wine by pairing foods with craft beer.
Brands are building their business models on experiences that are meant to be shared simultaneously by onsite and offsite audiences…what happens when IRL meet WWW?
Young women support brands that are empowering… unless they’re trying too hard. Check out this week’s trend to see how brands are “getting real” with their consumers.
What does the popularity of “delayed justice” documentaries like "Making a Murderer” and “Amanda Knox” say about our society? Find out in this week’s trend: You Be the Judge.
Think it’s impossible to talk about the election without offending anyone? Think again. Check out this week’s trend, “Registration Innovation,” to see how smart brands are joining the conversation.
About to pick up your usual 6-pack of beer? Wait! First check out our latest trend on hyper-limited edition craft beers.