Toys and Coats For the Holidays

M+P employees showed their holiday spirit once again in 2011 by contributing over 50 toys to Volunteers of America’s Holiday Gift Drive and over 40 gently used jackets and coats to New York Cares.

M+P partners with Smart USA

Merkley+Partners collaborated to form one Agency team with Razorfish and Sage Collective to win the smart USA business. The integrated campaign is in development and will launch on September 19th.

Three-peat!

For the first time in league history, M+P takes home the New York Advertising Co-Ed Softball League (NYACSL) championship for the third consecutive year in a row. Congratulations!!!

Engagement is more important than numbers.

M+P just launched client O’Charley’s Facebook page in January, 2011, but it already ranks #4 on Expion’s ranking of top 10 chains with the highest percentage of active fans. Nation’s Restaurant News reports that “Executives at several restaurant chains say cultivating a core of actively engaged fans…increases their return on marketing investment.”

Operation Backpack 2011

M+P was proud to contribute to Volunteers of America’s 2011 Operation Backpack, which collected a record-breaking 8,000 backpacks, which were distributed to elementary school children in over 100 homeless and domestic violence shelters.

Our 2011 Interns

Merkley + Partners hosted an interns mixer the afternoon of Monday, August 8th to wrap up the 2011 summer internship program. Throughout the internship there were weekly meetings with new business, Lunch & Learns, and the shadowing of someone outside of the department of internship. The program wrapped up with a final new business pitch by the interns in The Fruit Troop (Red Mango) and Team Halffull (Skinnygirl cocktails).

AAF - National Addy Awards

The American Advertising Federation presented its 2010-2011 National ADDY Awards for Advertising Creative Excellence in San Diego this past weekend as part of ADAMERICA, the federation’s annual advertising conference. Merkley+Partners was awarded a SILVER National ADDY in Public Service for the Ad Council / Lead Paint TV Campaign.

The Webby Awards

Mercedes-Benz Impact has been selected as an Official Honoree for the Best Use of Video or Moving Image category in The 15th Annual Webby Awards

Automobile

Lexus‘ stronghold on the United States luxury market came to an end in January, when Mercedes-Benz overtook the number one position earlier this year. This was far from a fluke– in fact, Mercedes-Benz managed to hold the top spot with strong gains over last year’s figures.

Campaign

Sara Kimberley is a big fan of Mercedes-Benz "welcome" by Merkley & Partners, featured during Sunday night's Super Bowl game.